Drinking Coca Cola

and Old Ivy Lee

Ever since I was a little boy, my father’s private library was filled with volumes on neuro-linguistic programming (NLP), books by Bandler and Grinder, books on semantics, and books concerning models called neuro-mimetic superimposition, techniques used by secret services, modern advertising (and to avoid returning to trite and overused arguments, modern advertising and conditioning through fixed/variable reward systems were conceived by Ivy Lee, the propaganda and communication expert hired by the Coca-Cola corporation to create the first product marketing campaigns), and furthermore, Ivy was hired by the Nazi regime itself as an asset to develop their coercive techniques for influencing public opinion. Other volumes in my father’s library included: the four volumes of Alfred Korzybski’s “General Semantics” or “Science and Sanity” in English, and the main volumes on communication and work organization by Lafayette Ron Hubbard.

It’s an understatement to say that my father was an eccentric type, but he knew exactly what he was doing and what he wanted to achieve.

This is how I came to know about methods of coercion and the ways to transmit hidden subliminal messages embedded in seemingly inert sentences, in order to reach the reader’s subconscious. Concepts such as:

The word is the strongest and most effective weapon that man possesses. It is a true virus.

Scanning and disrupting the traditional logic of classical schooling and using the concepts contained in Korzybski’s general semantics can truly teach a writer how to use the word as a “contagion” weapon from which one cannot escape.

In this way, I was introduced to concepts such as: FNM Fractal Neuro Mimetic Superimposition, Dopamine Micro Injections Timing (DMT), Variable Rewards/Schedules, Fixed Schedules, and over time, how to apply Notarikon and Gematria or the computation of text transformed into numbers to create new concepts and new means of communication.